As long as your beauty brand wants to be seen on the international scene, localization must be considered as long as you want this venture to be successful.
Now, if you’re not familiar with the term localization, by now you must be wondering what we’re talking about. No worries, we’ll explain everything.
Keep reading!
So, what’s localization?
Localization is the adaptation of your content, products, and services to complement the needs of a particular culture or geographic location. If you’re entering a particular local market, the demographics in that area become your target market. That said, matching the linguistic and cultural needs through your website and social media content is sure to significantly improve your visibility within that market and in turn drive traffic and sales your way.
No matter the industry you’re part of, localizing your online platforms should be top of your list for entering the international scene. Your beauty or fashion brand gains significant advantages when your content is localized because it commands the trust of your audience.
Here at Day Translations, we offer localization services to suit any country, region, or target audience. Read more about our localization services here!
Why localizing your online platforms should be important to you
Now that we have a better understanding of what localization is, let’s now talk about why localizing your online platforms should be important to you.
1 – Competition on the international market is at an all time high
Since the onset of the Covid-19 pandemic, the world has been plunged into doing most things online. That said, many major fashion and beauty brands that ruled on the scene pre covid, had to pivot and adjust their content marketing strategy accordingly. Of course, some companies succeeded in making these adjustments while others crumbled under the pressure.
2 – Consumer demand has increased significantly (especially online)
Within the last 5 years, consumer behaviour has significantly changed to include a high demand for instant access to information, next or even same day delivery along with customer service that is unmatched in quality and speed.
According to the teachings of an innovative bachelor’s degree in fashion design, this field strives to marry a sense for the classics with the extremes of experimentation in order to satisfy current consumer demand. If you fail to keep up with or meet customer demands and expectations you will without a doubt, lead your customers away from you and to your competitors.
3 – Content is king
Undoubtedly, especially in this new and fast-paced digital age, if you aren’t engaging and providing consistent content, you miss the chance of connecting with your audience.
In our next section, we’ll give you some tips on how to effectively localize your website.
Tips for localizing your beauty or fashion website
Let’s just answer the question you might be asking; Yes, content localization works! Now in order for it to work effectively here are a few tips to keep in mind.
- Do your research – It’s important to understand the language and culture of the location you plan on entering. By doing research, you’ll be able to create your marketing strategy.
- International SEO – Search Engine Optimization, SEO, is like that gentle giant you need in your corner. That said, be prepared to implement multilingual SEO in your localization strategy. This then means that as stated before, much research is going to be needed. Of course, partnering with the right translation company (Day Translations) who possesses expert knowledge in the field, to help you stay on track.
- Cultural sensitivity – When localizing your online platforms, maintaining culturally relevant connections with your target audience is very important. By paying attention to cultural sensitivity, you build relationships with your consumers because you’ve also paid attention to the choice of images and phrases among other things.
Here are a few other tips to take into consideration when localizing your website:
- Times and dates – Ensure they are formatted according to the region you are in.
- Payment options and currency
- Customer service
- Fonts, weights, and measurements
- Acronyms and abbreviations
Tips for localizing your social media
We guess we can safely say that social media runs the world. If you want information and access to companies and brands at the speed of lightning, then social media is the place to go. An important tip to take into consideration is the following:
- Invest in local influencers who can communicate appropriately with the local audience you’re trying to reach. Influencers will help you build relationships and build brand awareness among your target audience. Social media influencers are native speakers, they know the slangs to use and the appropriate actions to take when engaging your audience.
Wrapping up
Localizing your online platforms as a beauty or fashion company is critical in successfully entering the international scene. Of course, you won’t be able to do it all by yourself and so that’s where the Day Translations team comes in. With a dedicated team providing 24/7 services to help you localize your brand to go global.