Photo credit: By Антон Черный under Creative Commons Attribution-Share Alike 3.0 Unported License.
Building good foundations in any relationship at the very outset is essential for its success. The same idea holds true between translation providers and clients who need them. A client who has a great partnership with its translation provider can be confident that the company it has hired is keyed into its vision. When both parties are working together in harmony using strategies that target the client’s growth and productivity, then everyone ends up a winner.
Excellence in service
Highly specialized services provided to customers who intend to go global can be provided by fully equipped, experienced translation services. Copy editing, copywriting, and proofreading services do not just involve replacing one word with another word from a foreign language. But that’s not the proper way to deliver a message to a foreign country. The nuances and subtleties of a language certainly play an important part of the message. The translation must be as close to how a native speaker of the language would say it.
It may not be that difficult to find a language translation service with a team of translators capable of producing a truly excellent output. There are many committed, enthusiastic, and competitive translation teams out there composed of capable professionals who can deliver the services that clients with the highest standards require. But it is more difficult to find an excellent partner from this very competitive niche.
Planning solutions with a long-term approach
There are providers of language translation services that merely go through the motions without asking the right questions first.
The client must of course have a set of criteria that will be used as reference in choosing the translation team it will hire. The client needs to answer the right questions to find the right company that can supply the particular services and products that it needs. In the same way, a good translation service must know what questions to ask at the very beginning. The approach that will be implemented by the language services provider must be in accordance with the client’s long-term plans, business model, and existing infrastructure. There’s the quintessential question on what languages and markets the client is engaged in at present and planning to focus on in the foreseeable future. Another question pertains to the company’s current challenges and what additional hurdles are foreseen as the client expands perhaps to cater to foreign markets. A great partnership is founded on clarity and unity of goals such that only calculated risks are taken as future plans are laid down and executed.
It does not really matter if a language services provider has such a wide-range of competencies and probably a few awards here and there. The world is now so connected that multilingual communication is a necessity. Connecting with people is the meat of the industry and it can only be done effectively if those who provide them with information in their native tongue have a good working relationship and a common vision that they work to achieve together.
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