Updated 2022
Shopping events like Black Friday and Cyber Monday are significant catalysts for far more countries than just the U.S. As we embrace the era of online sales, brands can now reach major global markets with the help of localization.
But why should you focus on translations around Black Friday? Here’s what every brand looking to profit from Black Friday should know!
A World of Opportunities
Events like Black Friday provide brands with an opportunity to reach new markets and increase revenue. More countries use this tradition these days. And that is why it’s essential to become visible on a global scale as soon as possible. But the growth opportunities for brands are only limited to the extent of your global reach.
Thanks to the advent of online marketplaces like Amazon, Black Friday has become a worldwide phenomenon, but there are many different expectations and demands within the international market. These cultural factors can affect how your products or services are received and how visible they’ll be. Therefore, it’s essential for any expanding business to focus on these cultural needs and deploy localization projects to get a foothold in new markets.
Translation Allows You to Create a Tailored Offering
When you localize your products or services to match the needs of your audience, it’ll have a considerable effect on revenue. Especially during annual events like Black Friday. Localization allows you to present your brand in a way that the customers can relate to through their preferences, terminology, and cultural references.
Research has shown that customers might be more inclined to purchase a product merely because it has been presented to them in their native language! Even if you’re targeting an English audience, it’s important to localize for the specific dialect of English that’s used in the country you’re targeting. And your product or service needs to showcase flexibility to establish a strong brand presence. The best way to ensure that your message is accurate, relevant, and can transcend cross-cultural boundaries without distorting the original message is by using translation services.
Translation Builds Brand Trust
Before establishing your brand in a new market, you need to focus on building trust with your new audience. This leads to long-term relationships where customers feel like their needs are at the center of your focus. It’s only through localization that you’ll gain valuable feedback, identify any gaps in the market, and understand what kind of needs and problems need to be taken into consideration with your marketing campaigns.
Global Black Friday Success -The Bottom Line
Accurate translation is essential for brands that are expanding to global markets. And shopping events like Black Friday offer endless opportunities for success. You might have successfully launched a product in the U.S. market. But that doesn’t automatically mean the same will be true if you launch it in another country. You cannot launch in a foreign market without taking the needs of the new market into account.
Day Translations offers tailor-made services that can help you tap into the global market. As we’re gaining traction towards Black Friday, now is the time to boost your international sales. You can do this using translation and localization services to sell your products abroad effectively!