Literally every brand out there is dying to learn more about TikTok growth secrets for effective social media marketing. Aside from localizing your content to ensure it resonates with your global audience, there are a few other tricks that assist with growing corporate TikTok profiles, and we’ll be shedding some light on those tips in this article!
Quick TikTok Stats
- Roughly half of TikTok users buy products/services from companies they encounter on the platform.
- TikTokers are 1.5x more likely than audiences on other platforms to convince a family member or friend to purchase a product they have spotted on TikTok.
- At least one in ten businesses go viral on TikTok.
5 Proven Tips for Growing Corporate TikTok Profiles
#1 – Schedule Regular Interactions
Regular communication and interaction with your audience can help foster engagement and grow your company’s social media presence on TikTok more organically. You can achieve that by reacting to comments or replying to questions, for example. And don’t forget you can also ask yours!
Address comments and respond to questions – Duolingo is one of the brands that communicate with their audience eagerly and actively on TikTok. A quick at their social channel offers plenty of insights into how they keep their audience members engaged.
Ask questions – Let’s take Schuler Books, a bookselling company, as an example. The brand grows its corporate TikTok profile on #BookTok, a sub-community dedicated to books and reading as hobby, by asking niche questions. E.g.: What book do YOU wish you could read for the first time again? The bookstore harvested 4.1M likes, 24.2K comments, and 21.1M views with this piece of engaging content.
#2 – Educate Your Audience
According to 38% of TikTokers, brands seem more authentic when they teach something new.
“As a business owner or marketer, you can easily build brand authenticity and expand your TikTok reach with some valuable educational content,” claims Tom Golubovich, Head of Marketing & Media Relations at Ninja Transfers. “Let’s say you offer financial services. In this case, you can give out some tips on personal finance management, insurance, banking, funds, alternative investments, etc.,” he mentions.
Tom names several types of educational video content you can offer to your TikTok audience:
- How-to or how-NOT-to videos
- Screencasts
- Video tours
- Micro-lectures
- X-second hacks
- X ideas/secrets/mistakes, etc.
#3 – Optimize Your Posts with Keywords + Hashtags for SEO
SEO is one of the most recent social media trends you can’t simply avoid. Don’t get left behind and welcome optimization of your TikToks with the pieces of advice from Morgan Taylor, Co-Founder of Jolly SEO:
“One of the best strategies for growing your TikTok profile is to use hashtags and keywords in combination for your posts. They improve your brand’s discoverability and bring your content to the right users on TikTok.
Keywords and hashtags should be: relevant for your audience, appropriate for your content type, and mixed (less competitive + trendy hashtags and low-volume + high-volume keywords).
TikTok allows 2200-character-long video descriptions, which gives you plenty of room. As for the ideal number of hashtags, three to six hashtags will be enough.”
#4 – Take Advantage of Paid Ads
78% of small businesses that leverage TikTok’s advertising options have already seen a positive return on investment. The bulk of them reached it within half a year.
If you decide to work with a TikTok agency on social media ads, you should know the top five ad types that work like a charm:
- TopView Ads
- In-Feed Ads
- Spark Ads
- Brand Takeover Ads
- Branded Hashtag Challenges
For instance, ASUS launched Branded Hashtag Challenge #CreateWithASUS spiced up with In-Feed and TopView Ads. It resulted in a 23.83% click-through rate, 226M+ video views, and 82,000+ UGC pieces.
Fernando Lopez, Marketing Director at Circuit, mentions: “The rapid success of businesses using TikTok ads demonstrates its potential to connect with a broad and engaged audience. The choice of ad types mentioned, such as TopView Ads and Branded Hashtag Challenges, aligns with TikTok’s unique format, which encourages creativity and user engagement, making it an effective avenue for brand promotion and customer interaction.”
#5 – Let Your Brand Ambassadors and Influencers Speak Up
Unlock brand loyalty on TikTok and use your biggest ambassadors to gain maximum reach. The Coca-Cola company has got a bunch of brand ambassadors sharing TikToks with Coke under the hashtag #Cokeambassador.
Nike, as another example, collaborated with 36 influencers on TikTok and ran a Branded Hashtag Challenge #NikeShesBallin with a pack of other adverts. The campaign amassed 3.6 billion views.
Ready to Start Growing Corporate TikTok Profiles?
TikTok has emerged as a powerful platform for businesses to increase online recognition and boost sales. By utilizing these winning strategies for your TikTok success, you can stand out and go from zero to hero on this social media site.